Doctor’s Alternative Awards and Summit – Interview with Joah Santos
Host: Razi Berry
Visitor: Joah Santos (Professional on Tribalism, Advertising Strategist for Fortune 500s, NGOs, and Governments)
On this episode, Razi Berry sits down with Joah Santos, a famend professional on tribalism and advertising technique, to discover the secrets and techniques behind constructing highly effective communities and types. Joah shares his distinctive journey from Wall Avenue to prime promoting businesses and the way his analysis led to the event of the POV (Goal, Goal, Imaginative and prescient) framework.
Key Matters:
- Joah’s origin story: From finance to advertising and tribalism
- The psychology behind tribes and the way manufacturers create loyal communities
- Purposeful, emotional, and social advantages in advertising
- Case research: Dove, Nike, Starbucks, and extra
- The significance of area of interest advertising and why you’ll be able to’t be “too area of interest”
- The way to deal with haters and why they’re an indication of sturdy model love
- The POV framework: The way to apply Goal, Goal, and Imaginative and prescient to your clinic or model
- Utilizing AI in advertising: Alternatives and pitfalls
- Developments in advertising: The human factor vs. AI, and the way forward for model constructing
Visitor Hyperlinks:
Join with Joah on LinkedIn (he replies to nearly everybody!)
Takeaways:
- Constructing a tribe begins with fixing a particular want, then addressing emotional and social advantages.
- Don’t be afraid to area of interest down—sturdy communities are constructed on focus.
- Haters are inevitable; deal with serving your core viewers.
- Use the POV framework to make clear your model’s function and messaging.
- AI is a robust software, however the human contact is irreplaceable in constructing belief and group.