Grammarly Rebrands as ‘Superhuman’: Reinventing Writing With AI


For years now, Grammarly has served because the silent writing assistant tucked into your browser, e-mail consumer or doc editor, plugging in proper the place you’re employed to catch your typos and polish your prose. The device’s ubiquity, throughout browser extensions, Workplace plug-ins and cellular keyboards, has turned it right into a go-to for hundreds of thousands who need to talk clearly and confidently.

What’s new now: Grammarly has dropped its previous identification and re-emerged as “Superhuman.” The thought, in response to a put up from CEO Shishir Mehrotra, is to remodel its AI instruments into one thing extra sensible—an upgraded model of Grammarly’s capabilities that makes day by day work quicker and extra environment friendly. 

Below the brand new Superhuman banner, the corporate is rolling out a collection of 4 redesigned merchandise to cowl each nook of recent data work: Grammarly’s trusted writing assistant, Coda’s all-in-one workspace, an clever inbox known as Mail and a brand new addition: Superhuman Go.

Not like different AI programs that keep separate out of your day-to-day work, Superhuman sits proper inside it. Constructed on Grammarly’s huge ecosystem and years of digital experience, it’s been cleverly redesigned to know your model and provide even higher help. 

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Superhuman Go: The AI assistant that is aware of your workflow earlier than you do

Superhuman Go is the apparent standout on this new rebrand: an AI assistant constructed to leap in wherever you’re working. It acts like a quiet accomplice that anticipates what you want earlier than you ask, pulling info from different apps, suggesting subsequent steps and dealing with routine admin. Utilizing a mixture of in-house and third-party AI brokers, it understands your work context, making it much less about correcting errors and extra about releasing up time.

When responding to a key buyer e-mail, for instance, Go can draw on CRM information to supply account particulars, floor latest help tickets and assist guarantee messages strike the best tone. The intention is to provide groups full context and constant polish wherever they write.

Go guarantees to ease a lot of the routine preparation and coordination that usually consumes time within the office. Earlier than a one-to-one assembly, it might probably summarize earlier discussions, flag unfinished duties and spotlight matters nonetheless to cowl. When buyer points come up, Go can mechanically compile the related particulars and file a bug report for engineers. And if a web based chat drifts right into a problem-solving session that wants real-time enter, the assistant can determine when contributors are free and schedule a gathering. 

In explaining the considering behind the product, Noam Lovinsky, Superhuman’s chief product officer, mentioned the aim was to construct one thing genuinely helpful. “We constructed Superhuman Go as a result of we imagine AI ought to scale back friction, not create it,” he mentioned. “Whereas different AI instruments ask you to alter how you’re employed, Go learns how you’re employed and meets you there. It’s the distinction between having an AI device you must bear in mind to make use of and having an AI accomplice that’s actively working with you.”

The reality is, Superhuman’s shiny new look lands in an already crowded marketplace for all-in-one AI platforms. Over the previous 12 months, almost each main digital device has launched its personal AI suite, following a surge in demand from professionals who’ve moved previous their early doubts and now see actual worth in AI-powered help. Superhuman’s personal analysis reveals that greater than half of employees are actually utilizing AI instruments to spice up productiveness in 2025.

The duty of setting itself aside is one Superhuman has contemplated extensively. After all, loads of platforms already declare to “convey AI to your workflow,” from Notion and Microsoft 365 to ClickUp and Google Workspace. The distinction, Superhuman argues, is in how deeply its new AI capabilities are embedded. As an alternative of layering good options on prime of present apps, Superhuman needs its brokers to reside inside them, pulling context mechanically, anticipating wants and taking motion with out infinite prompting.

Grammarly’s rebrand alerts an even bigger AI ambition

For years, Grammarly helped hundreds of thousands write higher, however its identify carried limits: small fixes, emails, essays. Superhuman is totally different. It’s a platform designed to maneuver past enhancing into context-aware productiveness, mixing AI into each nook of day by day work.

The broader query for AI within the office is whether or not it might probably grow to be invisible in the most effective sense: serving to with out demanding consideration. Superhuman’s technique, which mixes context consciousness, predictive actions and cross-application performance, is an try and push that envelope. Somewhat than including one other interface or forcing employees to adapt to its logic, it seeks to merge with present workflows, anticipating wants earlier than they’re expressed and smoothing over the friction factors that make conventional productiveness instruments cumbersome.

Photograph by PeopleImages/Shutterstock

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